AquaSonic Debuts Electric Toothbrush at Target

Oral care brand AquaSonic is continuing its retail expansion into “hundreds” of Target doors nationwide.

The brand’s AquaSonic Precision Rechargeable Electric Toothbrush will be sold by the retailer in trendy colors such as rose gold and black. The toothbrush features five modes, four brush heads and a two-minute timer.

Arsalan Rahbarpoor, president and co-founder, calls the expansion a “meaningful” step forward in the brand’s long-term omnichannel growth strategy.

“By growing our retail footprint nationwide with Target, we’ll be able to introduce our innovative electric toothbrushes to new consumers across the US and help solidify our leadership in the evolving oral care landscape,” he said.

Wellness Begins in the Mouth

Officials say AquaSonic’s launch in Target stores comes with the growth of consumer awareness of oral hygiene’s effect on whole body. According to brand research, a recent annual study found that more than 9 in 10 adults (91%) view their oral health as an important part of their overall health. Meanwhile, online conversations about wellness continue to gain traction, with consumers often sharing details of their daily self-care routines on video-focused platforms such as TikTok and YouTube.

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